Two mobile phones displaying hotel booking apps with hotel images, ratings, prices, and booking options.

Seamless hotel booking experience

Designing hotel booking journey for ixigo

Client

ixigo

Role

Ui, Ux & Strategy

Platforms

Web & Mobile

Design Brief

To create a seamless hotel booking experience for ixigo, prioritizing user-friendly browsing journey. We started with a mobile-first approach and later designed the web experience to integrate into ixigo’s existing offering of flights, trains & bus booking for it’s 150 million user base.

Three images showing luxurious settings: a canal view with colorful waterfront houses and palm trees, a modern bedroom with a wooden bed and large windows, and a stylish lounge area with wooden slats and comfortable seating.

User Insights

We started with studying key data from our existing integration with booking.com points to understand user behaviour, their search pattern, filters usage and preferences

  • 40-45% users prefers to tap on the hotel thumbnail on SRP

  • 15% users prefers to tap on the user ratings

  • 50% users sorted by lowest price first

  • 30% users filtered by free breakfast

  • 50% users filtered by price per night

Collection of mobile app screens showing hotel booking process, including searching for flights and hotels, filtering areas by price, selecting a hotel, viewing room options, reading reviews, and confirming booking details.

Hi-Fidelity Wireframes

Our initial insights led us into designing wireframes around our user’s preferences enabling them to effortlessly search for accommodations, compare prices and make reservations. We tested the prototype with users to get feedback around usability aspects of the booking flow.

Discover Your Perfect Stay

Clear and concise information coupled with transparent pricing, fosters a sense of reliability. Additionally tailored search filters are provided to ensure that individuals find the perfect hotel that meets their specific requirements.

A white house with a blue door and window frame, two wicker chairs with patterned cushions, and a round wicker table with a vase of yellow flowers in front of the house.

Collaborative wishlist

Hotel booking is often a group activity where users will consult with their friends & families before making a booking. We added a feature to allow users to invite others and curate a collective wishlist and make better decisions together.

Dive into the Details

As per our research 70% of users clicked on hotel image, users preferred to view images of hotels to have a better idea about the actual offerings of the hotel. 17% of users proceeded to view room options. In the web version we highlighted a recommended room with a quick CTA to reserve room or the user can scroll down to view all the room options.

Room selection

We have redesigned the room selection screen, solving for cognitive overload due to rate plans with multiple benefits. The new design has increased conversion by 15% from booking review to success.

Mobile app screen showcasing hotel room options for booking, with the Deluxe Room City View selected, featuring a bed, pillows, bedside table, lamp, and city view.
Smartphone screen displaying a map view of Delhi, India, showing planned routes from a hotel to a bar called Whiskey Samba.
Mobile phone displaying confirmed hotel booking for Andaz by Hyatt at Aerocity, Delhi, with check-in on February 24 and check-out on February 26, two-night stay, with room details, guest information, and options to view map or download PDF.
Screenshot of a hotel booking confirmation page showing a green 'Booking Confirmed' message. The reservation is for Hotel Leela Palace at Aerocity IGI Airport, Delhi, from January 24 to January 26, with 2 deluxe rooms for 4 adults. Contact details include a phone number and email. The total paid is 6,000 rupees. There is an option to view trip details and rate the experience.

Results

We launched with our MVP with a basic feature set to see initial audience reaction. The product roadmap is now focusing on optimising the user experience to increase conversion. We have observed so far:

  • 50,000 daily active users

  • 1600 bookings per day on average

  • 3.2% conversion from home page to confirmation

  • 90% bookings done through mobile

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